![]() You can also use message variables and attributes, deliver dynamic, personalized content in messages sent from campaigns and journeys. Pinpoint also gives you the ability to send customized content on-demand by individual recipients. ![]() Templates can be used in emails, push notifications, SMS messages, and voice messages. It contains content and settings for you to reuse in messages for any of your Amazon Pinpoint projects. For example, sending emails to participants and waiting for a certain period based on their actions.Īmazon provides an efficient way to reuse your content by creating and using message templates. ![]() Journeys create an automated workflow of activities to perform a variety of actions. Using Journeys you can send messages to your customers based on their behaviours, activities, and attributes. With journeys, you can create custom, multi-step experiences for your customers. For instance, you can create campaigns that could send push notifications, emails, SMS text messages, and voice messages. A campaign sends custom messages based on your defined schedule. You can create messaging campaigns to engage your audience. Also, static segments can be defined outside of Amazon Pinpoint. You can also define dynamic segments based on the data reported by your application such as OS or mobile device type. A Segment classifies which users receive the messages sent from a certain campaign. The reach of your messages is set to the right audience by defining audience segments. It grows with your needs and could be scaled to a billion messages per day globally. Pinpoint offers Audience segmentation, message personalization, and deep analytics of your communications. Being easy to use and set up it is also adaptive towards all marketing scenarios. It connects with customers over multiple channels such as email, SMS, notifications, or voice messages.
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